Apple

Apple along with Samsung happens to be the most popular smartphone brand for so many years.

It is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Tech technology companies, alongside Amazon, Google, Microsoft and Facebook.  

The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds and the HomePod smart speaker. Apple’s software includes macOS, iOS, iPadOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam music identifier, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.

But out of all of these, the most popular is the iPhone

The IOS running smartphone, has immense popularity among users. Some people are so dedicated towards the the brand the brand that they repeatedly buy a new version of of the same device.

The IOS software makes these devices exclusive and different from any android device.

Due there user interface, which is quiet distinguishable, many people stick to these phones for years, making loyal customers of the brand.